When the regulation comes into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app. Ignore GDPR and you run the risk of heavy fines and damage to your reputation.
But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. You can download our free GDPR Guide and see how WFA members all over the world are preparing for the change.
Article details
WFA
News
15 December 2017
Contact us
For more information or questions, please contact Gabrielle Robitaille at G.robitaille@wfanet.org
WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.
WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.
WFA events bring members together to exchange insight and engage with their peers on their priority issues.
WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.
Your website experience and privacy matter to us
That is why we want to let you know that we use cookies and similar technologies to measure traffic on and engagement with our website. That way we can remember your choices and preferences. Other than strictly necessary ones, cookies will only be set if you agree. Please indicate below which cookies and similar technologies you agree we may use: