WFA Priorities for the AVMSD Transposition

WFA Priorities for the AVMSD Transposition

Industry issues
1 minute read

This document lays out key WFA priorities for the AVMSD Transposition.

Article details

  • Author:WFA


Briefings & position papers
23 January 2020

The revised AVMSD recognises advertising self- and co-regulation as effective forms of consumer protection, which complement regulatory frameworks.

WFA invites national policymakers to consider the effectiveness of existing industry initiatives, particularly in the area of food, non-alcoholic beverage and alcohol beverage marketing, when transposing the Directive into national law.

Clear disclosures of commercial communications and viewer-friendly advertising breaks will help make sure that advertising remains both responsible, entertaining and effective.

Members can download the full document below. 

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