The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the Global Marketer of the Year 2020 award - spoke with WFA recently about marketing during a pandemic, the work they're most proud of from 2020 and what our industry should be prioritising moving forward.
Share this post
The WFA Global Marketer of the Year 2020 will be announced in February so this is your last chance to vote.
Following nominations from the wider marketing industry, an expert jury of global marketers and industry experts, chaired by WFA President and CMO at Mastercard, Raja Rajamannar, has helped reduce the shortlist to six.
The six nominees have demonstrated outstanding leadership over the last year in the three key areas on which the award is judged: evolving their organisation to be more people-centric, working smarter with partners and delivering inspiring work that truly makes a difference.
See the interviews below and cast your vote here.
Andrew Garrihy, Chief Brand Officer and Western Europe CMO, Huawei
Andrew is the Chief Brand Officer for Huawei’s Consumer Business and leads the growth and development of the brand in over 170 countries.
In charge of brand strategy, global media, brand advertising, partnerships & sponsorships, he has stewarded the brand through periods of exponential growth and existential challenge.
Read more about Andrew here.
Fernando Machado, Global CMO, Restaurant Brands International
Fernando is an award-winning global marketer known for pushing the creative boundaries to drive business growth.
Currently Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (including sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
Read more about Fernando here.
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel
Lisa is Senior Vice President and Global Head of Barbie and Dolls.
As the global lead of the entire portfolio of Mattel’s doll category, including licensed properties like Hello Kitty, Spirit, and Harry Potter dolls, long-time fan favorites like Polly Pocket, and introducing new lines such as Creatable World and Cave Club, McKnight has led the category in an approach that makes it possible for anyone to find a doll that resonates with them.
Read more about Lisa here.
Ivan Pollard, SVP, Global CMO, General Mills
Ivan is responsible for the marketing philosophies and practices of GMI that bring their powerful portfolio of brands to life in the modern world.
He leads a team focused on advancing capabilities, community and creativity for the 1,000+ marketers working around the globe.
Read more about Ivan here.
Marc Pritchard, Chief Brand Officer, P&G
Marc is responsible for P&G’s brand building disciplines worldwide. As P&G’s top brand builder, Marc believes in the power of brands to serve people with superior performing products, while being both a force for good and a force for growth through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability.
He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
Read more about Marc here.
Jane Wakely, Lead CMO, Mars, Inc.
Jane Wakely is Lead CMO at Mars, Incorporated, where she’s driven the transformation of Mars’ marketing function. She believes that marketers should be architects of sustainable growth, and can make a meaningful and measurable difference in the world.
Jane’s committed to putting people, teams and brands at the heart of marketing, inspiring and empowering Mars teams to create mutual value for people, pets, partners and the planet.
Read more about Jane here.