Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers looking to help Ukraine
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The Estonian Marketing Association (TULI) has unveiled the “In support for Ukraine” design toolkit to help companies and grocers that sell Ukrainian products or products with proceeds that go towards helping Ukrainians to better communicate about their support of Ukraine and encourage consumers to help.
This initiative was in response to how groceries in Estonia have labelled Ukrainian products and products being sold in support for Ukraine in different ways and have caused confusion among consumers. TULI’s toolkit aims to provide minimalist graphics that are more consistent and visually recognisable. Interested companies can download the design files here: ukrainedesignkit.eu.
TULI also added a new category on their job board to help Ukrainian creatives find work and partners in Estonia. The association supports the Ukrainian Creative Stories, an annual creative competition that is part of the Kyiv International Advertising Festival, to help raise funds for Ukrainian agencies to continue their operations.
For more information, contact TULI.