Marketing Finland creates label for companies and organisations helping Ukraine

In May, Marketing Finland, along with the Association for Finnish Work, the Finnish Fundraising Association, Fama Consulting and the Finland Chamber of Commerce, unveiled the “Ukraine Brand” – a label for companies, organisations, communities and government entities to show their support for Ukraine and encourage others to help. The launch of the label is supported by several Finnish companies and the Embassy of Ukraine in Finland.

The use of the label is free of charge and can be used in digital and print, but in return organisations are asked to fill out a form on this website explaining and providing supporting materials on how they have provided/are providing aid to Ukraine. The website also features relevant updates, resources and tips on how people and companies can help.

Marketing Finland CEO Riikka-Maria Lemminki said: “The Ukraine Brand was born out of the need for companies to have a unified, nationally known symbol that allows them to communicate their support for Ukraine and Ukrainians. The website also provides examples of different forms of assistance for organisations that are still looking for ways to help Ukraine now and in the future.”

In March, Marketing Finland and influencer marketing agencies published guidance to help influencers and other entities in Finland and beyond communicate responsibly and avoid spreading disinformation about the Russia-Ukraine war. The association has also been providing information, advice, training and other resources to help their members and the Finnish ad industry navigate the situation, including on informational influence, cybersecurity and crisis communication.

They also support the Ukrainian Creative Stories, an annual creative competition that is part of the Kyiv International Advertising Festival, to help raise funds for Ukrainian agencies to continue their operations.

For more information, contact Marketing Finland.