WFA Sourcing Forum, Denmark (September 2024)

With the ambition to amplify the efforts of the marketing function, procurement is often regarded as an essential partner in advancing the sustainable agenda; however, it is no easy feat. 

The Sourcing Forum brought together 26 marketing procurement professionals from some of the world’s biggest brands to Denmark to discuss sourcing sustainable marketing. 

 The day featured presentations from three WFA members and a panel hosted by Scope3, exploring the challenges marketing procurement faces as they drive greater sustainability within their organisations. The meeting also included two workshops where the group collaboratively discussed key challenges and developed potential solutions. 

Pictures: https://flic.kr/s/aHBqjBK1gs

WFA members can access the meeting overview below: