WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

Forum Connect is the essence of what WFA is about, combining the inspiration of a brand owner conference with the usual world-class knowledge discussions made possible by bringing together members from our global communities for CMOs, Media and Sourcing.

In a one-day format, our marketing forums shared views on how different functions might work together to address some of the biggest challenges facing brand owners when it comes to global marketing integration.

For our event, client-side marketing integration was defined as collaborating with colleagues, stakeholders and external partners towards shared goals to drive brand growth and performance.

This was an invitation-only event, open to client-side marketing procurement professionals. The Sourcing Forum overview can be downloaded below.

Pictures: https://flic.kr/s/aHBqjBgMkD

For further details please contact Alice Tomlinson (a.tomlinson@wfanet.org) and to access the meeting overview, please download using the link.