WFA names new speakers for Global Marketer Conference 2026

The WFA has confirmed four new speakers for its annual flagship event, the Global Marketer Conference, including Manuel Arroyo, EVP and Global CMO at Coca-Cola.

Manuel leads a global marketing network of more than 2,000 professionals and is recognised as the architect of the most radical marketing transformation in the history of The Coca-Cola Company, reshaping the portfolio of brands, innovation, modernizing its marketing and designing an industry-leading partnership with WPP.

Also appearing on the main stage will be Preeti Srivastav, Group Head of Sustainability at Asahi Group Holdings. As a member of the executive leadership team at Asahi, Preeti leads the development and implementation of the company’s global sustainability strategy. Her leadership has been instrumental in integrating sustainability across all levels of the organization, earning Asahi multiple sustainability awards during her tenure.

Other speakers already confirmed include:

• Taide Guajardo, Chief Brand Officer Europe, P&G
• Isabel Perry, Global EVP of Strategy, DEPT; and
• Andrew Tindall, SVP Global Partnerships, System1

This year’s event will take place on April 23, held at Stockholm’s iconic House of People, in partnership with the Swedish advertiser association, Sveriges Annonsörer.

The Global Marketer Conference takes place during Global Marketer Week, which also includes a host of member-only meetings. Running from 21-24 April, members only sessions include the WFA’s forums (CMO, Media, Sourcing, Insights and Policy) as well as an AI Community meeting, the Better Marketing Plenary, an Executive Committee Meeting and WFA’s Annual General Meeting.

The conference will be followed by the annual gala dinner and President’s Awards ceremony, held at the historic Vasa Museum, home to the world’s only near-intact preserved 17th century warship.

Confirmed sponsors already include Meta, TikTok, DoubleVerify, RTL, Adform, Integral Ad Science, Adfidence, Intentful, and Stravito.

Tickets for Global Marketer Week are free of charge for global or regional marketers from companies in WFA membership, as well as for heads and representatives of national associations in membership. Members can register here.

Non-WFA members, and members of Sveriges Annonsörer and other national associations, can register here for the Global Marketer Conference on April 23.