Posts about AI (Artificial Intelligence)

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  1.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

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  2.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI (Artificial Intelligence)AI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

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  3.    Eighty percent of brands have concerns about agency use of GenAI
    AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

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  4.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    AI (Artificial Intelligence)

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  5.    Knowledge Spotlight: Supercharging creativity
    AI (Artificial Intelligence)CreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"
  6.    Responsible AI principles
    AI (Artificial Intelligence)Content & InnovationAI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

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