Related content
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
-
AI (Artificial Intelligence)AIMarketing procurement
The impact of GenAI on partner management
This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
-
AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA President’s Vision for 2025
Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
-
AI (Artificial Intelligence)CreativityAI
Top WFA content in 2024 to get you ahead in 2025
We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
Major multinationals identify six key IP risks of GenAI in marketing
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Media literacyAI (Artificial Intelligence)Agency managementAI
Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
-
AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Digital policyMarketing lawAI (Artificial Intelligence)AI
WFA Regulatory Tracker: Gen AI Transparency Obligations
An overview of AI transparency obligations key markets globally
-
AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…