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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agency evaluation & performanceMarketing operations
Knowledge Spotlight: Content production 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluation & performanceMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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Agency evaluation & performanceMarketing procurement
Global Agency Remuneration Trends: 2022 update
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Agency evaluation & performanceAgency remuneration & contracts
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
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Agency evaluation & performanceMarketing procurement
Spotlight: E-commerce content creation - setting up for success
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.