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Read more about "Getting peak performance from evaluation"Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Agency evaluation & performanceAgency managementMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…