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Agency evaluation & performance
Brands missing opportunities to become better clients
Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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Agency evaluation & performance
Getting peak performance from evaluation
Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Agency evaluation & performanceAgency managementeCommerceMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Better sponsorship outcomes through better category management
This webinar examines processes and tools for better sponsorship investment management.
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark: Media Buying In South Korea
WFA member benchmark on Media Buying In South Korea
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
WFA member benchmark on TV inflation in Indonesia
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.