Posts about Agency review & pitching

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  1.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

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  2.    Saving money without reducing your impact
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  3.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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  4.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  5.    Benchmark: Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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  6.    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    Agency review & pitching

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…

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  7.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

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  8.    Sourcing Forum meeting overview (October 2021)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2021)

    Overview of the Sourcing Forum held remotely on October 21, 2021.

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  9.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

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  10.    Sourcing Forum meeting overview (October 2020)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

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  11.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

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  12.    Sourcing Forum meeting overview (May 2020)
    Agency managementAgency review & pitchingMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

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