Posts about Agency review & pitching

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  1.    Benchmark: Pitch Consultant Selection Criteria
    Agency evaluation & performanceAgency review & pitching

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark on Pitch Consultant Selection

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  2.    Benchmark: Media Buying In South Korea
    Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  3.    WFA announces changes to global leadership team
    Agency review & pitching

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and…

    Read more about "WFA announces changes to global leadership team"
  4.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

    Read more about "Value at the time of the virus"
  5.    Benchmark: Strategic Design Agencies
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  6.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  7.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

    Read more about "Long-term agency partnership is better than short-term fling"
  8.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  9.    Major media pitches in 2019
    Agency review & pitching

    Major media pitches in 2019

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…

    Read more about "Major media pitches in 2019"
  10.    Italy launches manual for tenders and client-agency relationships
    Agency evaluation & performanceAgency managementAgency review & pitching

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  11.    Benchmark: Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  12.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"