Related content
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
-
Agency review & pitching
Knowledge Spotlight: Agency Briefing
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Agency managementAgency review & pitchingCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
-
Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
WFA member benchmark on recommended PR agencies
-
Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
-
Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
-
Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
WFA member benchmark on recommended POSM production services across Europe
-
Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
WFA member benchmark on recommended packaging design agencies.
-
Agency review & pitchingGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
-
Agency review & pitching
Pitch Management - Key Stages for Success
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…