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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Inclusive MarketingBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Brand purpose
10 years of Project Reconnect: What we've learned
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…
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Brand purpose
Better Marketing: Marketing can deliver positive social and political change
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…
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Brand purpose
Better Marketing: Marketing can deliver meaningful human experiences
Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…
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Brand purpose
Better Marketing: Marketing can save the Internet
Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…
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Brand purposeBrand reputation
Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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Organisation & structure
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Inclusive Marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Agency management
WFA talks Better Marketing: The future of the agency model
At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…