Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Industry issues
1 minute read
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Presented during the Better Marketing session at WFA Global Marketer Week 2019 on March 27 in Lisbon.
Related link: https://www.wfanet.org/bettermarketing/
Some key slides from this presentation:
