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Ad blocking
Better Ads Standard for short-form video announced
The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…
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Digital policyAd blocking
Webinar: Better Ads Standards
Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (September 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…
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Digital policySelf-regulation
Webinar: Estándares Publicitarios no Intrusivos
Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Digital policyData collection & privacy
Eliminating the most annoying ad formats
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Digital policySelf-regulation
Webinar: Better Ads Standards, the industry response to adblocking
In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policy
Coalition for Better Ads releases initial Better Ads standards in North America and Europe
Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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Digital policyAd blocking
Trying to fix the online ad experience
Internet users rarely agree on anything. Except maybe one thing.