Posts about Coalition for Better Ads

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  1.    Better Ads Standard for short-form video announced
    Ad blocking

    Better Ads Standard for short-form video announced

    The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…

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  2.    Webinar: Better Ads Standards
    Digital policyAd blocking

    Webinar: Better Ads Standards

    Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…

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  3.    PAG Meeting Overview (September 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…

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  4.    Webinar: Estándares Publicitarios no Intrusivos
    Digital policySelf-regulation

    Webinar: Estándares Publicitarios no Intrusivos

    Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de…

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  5.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  6.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

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  7.    Webinar: Better Ads Standards, the industry response to adblocking
    Digital policySelf-regulation

    Webinar: Better Ads Standards, the industry response to adblocking

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  8. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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  9. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards"
  10.    Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    Digital policy

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  11.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

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