Posts about Data governance

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  1.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  2.    Brands face APAC privacy challenge
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

    Read more about "Brands face APAC privacy challenge"
  3.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

    Read more about "Three hot topics in digital policy"
  4.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  5.    Why marketers must embrace ethical data use
    Digital policyData collection & privacy

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…

    Read more about "Why marketers must embrace ethical data use"
  6.    WFA launches world’s first guide on data ethics for brands
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

    Read more about "WFA launches world’s first guide on data ethics for brands"
  7.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

    Read more about "Webinar: GDPR and online advertising - what next?"
  8.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"
  9.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Digital policyData collection & privacy

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

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  10.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  11.    WFA submission - Report on the application of the GDPR
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  12.    DGX meeting overview (February 2020)
    Digital policyData collection & privacy

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"