Posts about Data-driven marketing

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  1.    How AI could augment human insights
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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  2.    Differentiating skills in the AI era
    CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

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  3.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

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  4.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

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  5.    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'

    Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

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  6.    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'

    The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…

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  7.    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

    Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…

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  8.    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’

    From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…

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  9.    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’

    Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…

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  10.    Brands are trailing on data transformation
    Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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  11.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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  12.    WFA Survey: A Closer Look at Data Clean Rooms
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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