Posts about Data-driven marketing

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  1.    Differentiating skills in the AI era
    CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

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  2.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

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  3.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

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  4.    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'

    Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

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  5.    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'

    The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…

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  6.    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

    Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…

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  7.    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’

    From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…

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  8.    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’

    Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…

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  9.    Brands are trailing on data transformation
    Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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  10.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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  11.    WFA Survey: A Closer Look at Data Clean Rooms
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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  12.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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