Related content
-
Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
-
Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
-
Ad fraud & verificationData collection & privacyData-driven marketingThe end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
-
Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
-
Marketing technologyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (September 2020)
Read more about "Media Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 22 September, 2020.
-
ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technologyProgrammatic & Data Forum Meeting Overview (September 2020)
Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 9 September, 2020.
-
ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
-
ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
-
ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
-
Data-driven marketingSelling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
-
ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
-
Data-driven marketingThe US celebrates data-driven marketing that ECHO across the globe
Read more about "The US celebrates data-driven marketing that ECHO across the globe"ANA’s annual award show sees Argentine health NGO receive top honours