Posts about Data-driven marketing

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  1.    Selling to China’s 'now' consumer through social commerce
    Data-driven marketing

    Selling to China’s 'now' consumer through social commerce

    Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…

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  2.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

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  3.    The US celebrates data-driven marketing that ECHO across the globe
    Data-driven marketing

    The US celebrates data-driven marketing that ECHO across the globe

    ANA’s annual award show sees Argentine health NGO receive top honours

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  4.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  5.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  6.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  7.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  8.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

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  9.    Digital Advertising to children under GDPR
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

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  10.    WFA talks Better Marketing: Data opportunities
    Data-driven marketing

    WFA talks Better Marketing: Data opportunities

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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  11.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  12.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

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