Value of advertisingData-driven marketing
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…