Posts about Data-driven marketing

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1. 
   Benchmarks & surveys

   16 October 2017
   Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Benchmark on Ad pre-testing

   WFA

    WFA member benchmark. For additional details, please log in.

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2. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

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3. 
   Reports & whitepapers

   8 September 2017
   Value of advertisingData & analyticsData-driven marketing

   Europe research: The economic impact of data-driven advertising (2017)

   EDAA, IAB

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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4. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

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5. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

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6. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationData & analyticsData-driven marketing

   Survey on Online Advertising Effectiveness

   WFA, Ebiquity

      WFA member survey. For additional details, please log in.

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7. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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8. 
   Event reportsReports & whitepapers

   31 January 2017
   Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

   Considerations on the road to digital transformation (2017)

   WFA

    Members only content. Please log in to view.

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9. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

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10. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

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11. Opinions

    22 December 2016
    Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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12. 
    Benchmarks & surveysVideos & webinars

    23 June 2016
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"