Posts about Europe

Related content

1. 
   Guides & templates

   5 September 2017
   Digital policyMarketing to childrenData collection & privacy

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

   Read more about "GDPR Guide for Marketers"
2. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended influencer agencies"
3. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

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4. 
   Benchmarks & surveys

   26 January 2017
   Agency managementAgency review & pitching

   Benchmark on Digital & Social Agency Recommendations in the UK

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
5. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

   Read more about "The Value of Advertising (2017)"
6. 
   Benchmarks & surveys

   27 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended eCommerce partners in Europe

   WFA

    WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

   Read more about "Benchmark on recommended eCommerce partners in Europe"
7. 
   Benchmarks & surveys

   3 May 2016
   Agency review & pitchingMarketing procurement

   Benchmark on Recommended digital content agencies in Europe

   WFA

   WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

   Read more about "Benchmark on Recommended digital content agencies in Europe"
8. 
   Benchmarks & surveys

   13 January 2016
   Agency review & pitchingMarketing procurement

   Benchmark on Decentralised Media Agency Recommendations

   WFA

   WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

   Read more about "Benchmark on Decentralised Media Agency Recommendations"
9. 
   Reports & whitepapers

   19 October 2015
   Digital policyData collection & privacyData-driven marketing

   Delivering Value to Consumers from data

   WFA

   Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

   Read more about "Delivering Value to Consumers from data"
10. 
    Benchmarks & surveys

    9 June 2015
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

    Read more about "Benchmark on recommended global content agencies"
11. 
    Benchmarks & surveys

    1 June 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    WFA

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
12. 
    Benchmarks & surveys

    10 March 2015
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"