Posts about Gaming

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  1.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  2.    Majority of major multinationals now investing in gaming in APAC, WFA research
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last…

    Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"
  3.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  4.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

    Read more about "Accelerated sponsorship"
  5.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  6.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

    Read more about "Video gaming: Why it matters to non-endemic brand owners"
  7.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  8.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"