Posts about Gaming

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  1.    Benchmark: recommended sponsorship activation partners
    Agency review & pitchingGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

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  2.    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…

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  3.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

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  4.    Spotlight: Marketing in the Metaverse
    VR & ARGaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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  5.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  6.    Majority of major multinationals now investing in gaming in APAC, WFA research
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last…

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  7.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  8.    Accelerated sponsorship
    InfluencersCreativityInfluencersGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  9.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsVR & ARGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

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  10.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

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  11.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  12.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"