Posts about Gender equality

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  1.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

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  2.    Inclusion is the future for brand growth
    Marketing technologyMarketing technologyConsumer insightMarketing technology

    Inclusion is the future for brand growth

    Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…

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  3.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

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  4.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

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  5.    EACA: ‘Creative Equality in Advertising 2024’ report
    Diversity & Inclusion

    EACA: ‘Creative Equality in Advertising 2024’ report

    The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…

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  6.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  7.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

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  8.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

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  9.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

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  10.    Facing the Firestorm

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

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  11.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

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  12.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

    Read more about "Are advertisers growing up and slowly embracing aging?"