Posts about Gender equality

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  1.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Diversity & InclusionCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

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  2.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"
  3.    Inclusion is the future for brand growth
    Marketing technologyMarketing technologyConsumer insightMarketing technology

    Inclusion is the future for brand growth

    Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…

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  4.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  5.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  6.    EACA: ‘Creative Equality in Advertising 2024’ report
    Diversity & Inclusion

    EACA: ‘Creative Equality in Advertising 2024’ report

    The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…

    Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"
  7.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  8.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

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  9.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

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  10.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  11.    Facing the Firestorm

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

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  12.    UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
    Diversity & Inclusion

    UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report

    UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…

    Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"