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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Geena Davis Institute: ‘The Power of Portrayal’ report
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Diversity & Inclusion
EACA: ‘Creative Equality in Advertising 2024’ report
The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
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Diversity & Inclusion
Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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Setting targets on DEI in production can be a challenge for half of major multinationals
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Diversity & Inclusion
The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Diversity & Inclusion
UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…