Posts about Global Media Charter

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  1.    Japan unveils declaration on digital advertising
    Media governance

    Japan unveils declaration on digital advertising

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…

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  2.    Webinar: The Global Media Charter
    Media governance

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter

    Read more about "Webinar: The Global Media Charter"
  3. Brand safetyBrand safety

    Stakeholders including WFA develop voluntary code on disinformation

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…

    Read more about "Stakeholders including WFA develop voluntary code on disinformation"
  4.    Notes from the beach: the evolution of partnerships
    Agency management

    Notes from the beach: the evolution of partnerships

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

    Read more about "Notes from the beach: the evolution of partnerships"
  5.    Taking the brand safety agenda forward
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

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  6. WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

    Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"
  7.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  8. Global advertisers demand reform of digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

    Read more about "Global advertisers demand reform of digital ad ecosystem"
  9.    ABCs of clients in control
    Marketing technologyMarketing technology

    ABCs of clients in control

    Is blockchain technology the silver bullet that marketing organisations need right now?

    Read more about "ABCs of clients in control"
  10.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’…
    Read more about "WFA Media Charter (2008)"