JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem
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Masatoshi Ito, President of the Japan Advertisers Association (JAA) Chairman of the Board at Ajinomoto Co., Inc., recently announced the launch of the "Advertiser Declaration on the Challenges of Digital Advertising".
With a focus on developing a better digital experience and relationship with consumers and a more sustainable media ecosystem, the JAA declaration is based on the WFA Global Media Charter which has been adapted for the Japanese market. It was developed by JAA’s Digital Media Steering Committee chaired by Yukiko Yamaguchi, CMO of Panasonic, and made up of media and marketing leaders from Shiseido Japan, Sony Marketing Japan, Nestlé Japan, Adobe Systems, Suntory Communications, SoftBank Group, Persol Holdings, Mitsubishi and POLA.
The declaration features the eight “principles of partnership” around emerging industry issues that advertisers should address including ad fraud, brand safety, viewability and transparency in the supply chain. It also includes key ethical considerations and recommendations for advertisers in order to realise these principles.