Posts about Halo

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  1.    Cross-media measurement is an advertisers’ North Star
    Media measurement

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

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  2.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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