Posts about Influencers

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  1.    Benchmark: end to end talent management process - in-housing vs outsourcing
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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  2.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

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  3.    Insight Forum Overview (October 2021)
    InfluencersInfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  4.    Accelerated sponsorship
    InfluencersCreativityInfluencersGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  5.    Insight Forum Overview (June 2021)
    InfluencersInfluencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

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  6.    WFA Global Influencer Marketing Map
    Marketing lawInfluencersInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

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  7.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationInfluencersInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  8.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersInfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  9.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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  10.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencersInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  11.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersInfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

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  12.    WFA Influencer marketing survey
    InfluencersInfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

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