Posts about Influencers

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  1.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated October 2020.

    Read more about "WFA Global Influencer Marketing Map"
  2.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  3.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"
  4.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  5.    WFA Influencer marketing survey
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  6.    The Netherlands publishes influencer marketing guide and checklist
    Influencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  7.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  8.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  9.    Brands to invest more on influencers
    Influencers

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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  10.    Webinar: A strategic global sourcing approach to influencer content production
    InfluencersMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  11.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  12.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"