Agency review & pitchingInfluencers
Benchmark: Recommended partners for creative and influencer marketing in MENA
WFA member benchmark of recommendations for creative and influencer marketing in MENA
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated January 2023.
Media governanceMedia transparencySelf-regulationInfluencers
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
Agency managementInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
Brand safetyChannelsBrand safetyInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing