WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2020.
Agency managementInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
Brand safetyChannelsBrand safetyInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
Brands to invest more on influencers
Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
Webinar: A strategic global sourcing approach to influencer content production
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
Digital policyMarketing lawInfluencersData collection & privacy
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.