Posts about Influencers

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  1.    Insight Forum Overview (October 2021)
    InfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  2.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  3.    Insight Forum Overview (June 2021)
    Influencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  4.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated October 2021.

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  5.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  6.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  7.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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  8.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  9.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

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  10.    WFA Influencer marketing survey
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

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  11.    The Netherlands publishes influencer marketing guide and checklist
    Influencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  12.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"