Posts about Influencers

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  1.    WFA Global Influencer Marketing Map
    Marketing lawInfluencersInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

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  2.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationInfluencersInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  3.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersInfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  4.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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  5.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencersInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  6.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersInfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

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  7.    WFA Influencer marketing survey
    InfluencersInfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

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  8.    The Netherlands publishes influencer marketing guide and checklist
    InfluencersInfluencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  9.    Working with celebrities and influencers in China
    InfluencersInfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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  10.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersInfluencersMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  11.    Brands to invest more on influencers
    InfluencersInfluencers

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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  12.    Webinar: A strategic global sourcing approach to influencer content production
    InfluencersInfluencersMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"