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WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets.
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Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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InfluencersInfluencers
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing
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InfluencersInfluencersIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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ProgrammaticInfluencersInfluencersMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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InfluencersInfluencers
Brands to invest more on influencers
Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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InfluencersInfluencersMarketing procurement
Webinar: A strategic global sourcing approach to influencer content production
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…