Emerging trend - ad bans for fossil fuels
Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2021.
Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
Alcohol marketingMarketing law
WFA’s response to WHO consultation (alcohol marketing)
WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020
European Commission plans to tackle green claims in advertising
An overview of WFA’s outreach on the European Commission’s green claims initiative.
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
Digital policyAlcohol marketingFood marketingMarketing to childrenMarketing law
WFA Priorities for the AVMSD Transposition
This document lays out key WFA priorities for the AVMSD Transposition.
Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…