Marketing capabilitiesMarketing operations
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
Organisation & structure
Emphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five yearsMarketing operationsOrganisation & structure
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes