Posts about Media transparency

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  1.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

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  2.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

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  3.    Swiss ad industry launches Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

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  4.    Turkish ad industry launches brand safety alliance
    Brand safetyMedia transparencyBrand safety

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

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  5.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  6.    Swiss advertisers advise on identifying real clicks
    Ad fraud & verificationMedia transparency

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

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  7.    Belgium unveils Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

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  8.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

    Read more about "Swedish Advertisers' guide to digital advertising"
  9.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

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  10.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  11.    Media Forum Meeting Overview (April 2018, New York)
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  12.    Media Forum Meeting Overview (March 2018, Shanghai)
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"