Posts about Media transparency

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  1.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help…

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  2.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  3.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  4.    Global marketers making radical changes to media management
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

    Read more about "Global marketers making radical changes to media management"
  5.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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  6.    Webinar: Seeing through the Financial Fog
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    In this webinar, Bill Bruno, CEO North America at Ebiquity,…

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  7.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

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  8.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  9.    Webinar on ANA/K2 transparency investigation: findings and recommendations
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations,…

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  10. Media transparency

    ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…

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  11.    Survey Results on Programmatic Media & Trading Desks
    Media transparencyProgrammaticAgency management

    Survey Results on Programmatic Media & Trading Desks

    The aim of this study is to provide insight into the extent advertisers are engaged with the programmatic ecosystem, the way they…

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  12.    Benchmark on managing agency financial audits
    Media transparencyAgency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark on managing agency financial audits

    Benchmark on use of agency financial audits, the role of procurement, finance and legal teams, and best-practice recommendations…

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