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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia inflation set to rise in 2025 and 2026, WFA Outlook report
Read more about "Media inflation set to rise in 2025 and 2026, WFA Outlook report"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Digital policyAI (Artificial Intelligence)AIConsumer perspectives on AI in advertising & marketing
Read more about "Consumer perspectives on AI in advertising & marketing"Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…
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AIConsumer insightData & analyticsData-driven marketingHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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ChannelsAre you retail media ready?
Read more about "Are you retail media ready?"Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Brand safetyBrand safetyNew insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
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Brand safetyBrand safetyAIGARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Brand safetyBrand safetyGARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream…