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  1.    Cross-media measurement is an advertisers’ North Star
    Media measurement

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

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  2.    Major multinationals identify six key IP risks of GenAI in marketing
    AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

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  3.    Responsible Food Marketing Policy: WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

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  4.    Spotlight: Sustainable Marketing 2030 - Creativity into Action

    Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Open to WFA members only

    Learn more about the role of creativity in sustainable transformation from WFA and Kantar.

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  5.    Sustainability into Action

    Sustainability into Action
    Open to WFA members only

    New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into…

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  6.    The World Ahead 2025 with Tom Standage (The Economist)

    The World Ahead 2025 with Tom Standage (The Economist)
    Open to WFA members only

    The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…

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  7.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  8.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

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  9.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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  10.    Skills underpin the power of procurement
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

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  11.    Five takeouts from the predicted media inflation rises
    ChannelsMedia transparency

    Five takeouts from the predicted media inflation rises
    Open to WFA members only

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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  12.    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

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