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Media transformation
Ad spend growth to slow in 2025
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
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ChannelsMedia transparency
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Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Digital policyAI (Artificial Intelligence)AI
Consumer perspectives on AI in advertising & marketing
Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…
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AIConsumer insightData & analyticsData-driven marketing
How AI could augment human insights
New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology
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More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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Channels
Are you retail media ready?
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