Posts about Programmatic

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  1.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

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  2.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  3.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  4.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"
  5.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  6.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  7.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  8.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  9.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Media transparencyProgrammatic

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  10.    WFA position paper on the EU Digital Markets Act
    Programmatic

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

    Read more about "WFA position paper on the EU Digital Markets Act"
  11.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

    Read more about "Spotlight: Digital media and the demise of identity"
  12.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"