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Media Forum Overview - Global Marketer Week Istanbul 2023
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My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
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Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 2
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…