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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
Media inflation set to rise in 2025 and 2026, WFA Outlook report
9 out of 10 top global markets expected to see prices rise more than in 2024.
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ProgrammaticMarketing procurement
Benchmark: Programmatic models
WFA member benchmark exploring how members are structuring programmatic models
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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ProgrammaticMedia literacy
Spotlight: ANA Programmatic Media Supply Chain Study
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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Media governanceProgrammaticData collection & privacy
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Media governanceProgrammaticData collection & privacy
Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…