Posts about Programmatic

Related content

  1.    Colombian association shines a light on the digital media ecosystem
    Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  2.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  3.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  4.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"
  5.    ISBA investigates the UK’s programmatic supply chain
    Programmatic

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

    Read more about "ISBA investigates the UK’s programmatic supply chain"
  6.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  7.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

    Read more about "Webinar: In-housing Programmatic Media Success"
  8.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  9.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  10.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  11.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  12.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"