Related content
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
-
ProgrammaticMedia measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safetyCharting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Media transparencyProgrammaticMedia measurementMedia Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media governanceMedia transparencyProgrammaticWFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media transparencyProgrammaticANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
-
ProgrammaticWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…