Benchmark: Programmatic models

Benchmark: Programmatic models

This article contains downloads 1

1 minute read

WFA member benchmark exploring how members are structuring programmatic models

Article details

WFA

Benchmark

4 June 2024

Share this post

In this report, WFA members were asked a series of questions in relation to programmatic models and benchmarking

27 WFA members took part.

WFA members can download the report below.

Associated files

pdf WFA GLOBAL SOURCING_Programmatic models benchmark.pdf

Associated topics

Tags: Programmatic & ad tech Laura Forcetti Marketing procurement Benchmark Sourcing Forum Marketing procurement

Article details

WFA

Benchmark

4 June 2024

Contact us

For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

Sign up to our newsletter.

Download our latest research Marketer of the Future:

Listen to our latest podcast:

WFA Forum Connect

Mumbai

3 February 2026

Register

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.