Posts about Programmatic

Related content

1. 
   Benchmarks & surveysReports & whitepapers

   17 June 2019
   Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

   The State of Advertising

   WFA

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

   Read more about "The State of Advertising"
2. 
   Event reports

   12 April 2019
   Programmatic

   Progressive Programmatic Solutions workshop overview (April 2019)

   WFA, Infectious Media, Ebiquity

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

   Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
3. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

   Read more about "APAC Programmatic Maturity Report 2018"
4. 
   NewsBenchmarks & surveys

   20 February 2019
   ProgrammaticData-driven marketing

   Nine out of ten marketers in APAC buy media programmatically

   WFA

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

   Read more about "Nine out of ten marketers in APAC buy media programmatically"
5. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

   Read more about "Media Forum meeting overview (February 2019, Singapore)"
6. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

   Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
7. 
   Event reports

   25 January 2019
   Media governanceProgrammaticMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

   Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
8. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

   Read more about "Media Forum Meeting Overview (November 2018, New York)"
9. 
   Press releasesBenchmarks & surveys

   6 December 2018
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   WFA study ranks countries by programmatic maturity

   WFA

   Advertisers need to tailor approach according to market development

   Read more about "WFA study ranks countries by programmatic maturity"
10. 
    Event reports

    6 December 2018
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"
11. 
    Benchmarks & surveys

    4 December 2018
    Programmatic

    Global Programmatic Maturity Report 2018

    WFA, Infectious Media

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

    Read more about "Global Programmatic Maturity Report 2018"
12. 
    Event reports

    8 November 2018
    ProgrammaticInfluencersInfluencersMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    WFA

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

    Read more about "Sourcing Forum Meeting - Amsterdam November 2018"