Posts about Programmatic

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1. 
   Event reports

   6 October 2018
   ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

   DGX meeting overview (September 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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2. 
   Event reports

   3 October 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (October 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
3. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

   Read more about "DGX meeting overview (June 2018)"
4. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

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5. Press releasesReports & whitepapers

   9 February 2018
   Programmatic

   Major multinationals hike programmatic budgets while seeking greater control

   WFA

   WFA study finds increase of 11 percentage points expected 2017/18

   Read more about "Major multinationals hike programmatic budgets while seeking greater control"
6. 
   Videos & webinars

   31 January 2018
   Programmatic

   Webinar: Future of Programmatic Media

   WFA, DataXu

   Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

   Read more about "Webinar: Future of Programmatic Media"
7. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
8. 
   Press releases

   13 November 2017
   ProgrammaticData collection & privacy

   Major multinationals identify emerging skills gaps on AI, programmatic and IoT

   WFA

   Performance lags priority on digital integration and e-commerce

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9. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
10. 
    Videos & webinars

    4 October 2017
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

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11. 
    Reports & whitepapers

    8 September 2017
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    EDAA, IAB

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
12. 
    Videos & webinars

    28 June 2017
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

    Read more about "Webinar: Seeing through the Financial Fog"