Posts about RAC Programme

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  1.    YouTube struggles with thorny issue of kids’ data
    Marketing to children

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…

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  2.    RAC Programme meeting overview (July 2019)
    Digital policyFood marketingMarketing to childrenData collection & privacy

    RAC Programme meeting overview (July 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

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  3.    RAC Programme meeting overview (May 2019)
    Digital policyFood marketingMarketing to children

    RAC Programme meeting overview (May 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels

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  4.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

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  5.    RAC Programme meeting overview (February 2019)
    Marketing to children

    RAC Programme meeting overview (February 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels

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  6.    Digital Advertising to children under GDPR
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

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  7.    6 tips to keep in mind when marketing to children online
    Digital policyMarketing to childrenData collection & privacy

    6 tips to keep in mind when marketing to children online

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…

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  8.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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