Posts about Reports & whitepapers

Related content

  1.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

    Read more about "Marketers failing to overcome key barriers to creativity, WFA research"
  2.    Clients and Creativity
    Self-regulationCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

    Read more about "Clients and Creativity"
  3.    Marketing facing “worst-ever” talent crisis
    Media governanceMarketing capabilities

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"

  4.    Media’s got talent?

    Media’s got talent?

    This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

    Read more about "Media’s got talent?"
  5.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  6.    Agency rosters face ongoing reform and revamps
    Agency managementAgency rostersOrganisation & structure

    Agency rosters face ongoing reform and revamps

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

    Read more about "Agency rosters face ongoing reform and revamps"
  7.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

    Read more about "GARM: 3 Years of Progress"
  8.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

    Read more about "Tech & tools in marketing procurement"
  9.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  10.    Global eCommerce and Marketing - Delivering a Successful Strategy

    Global eCommerce and Marketing - Delivering a Successful Strategy

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
  11.    GARM Aggregated Measurement Report - May 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - May 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - May 2022"
  12.    The future of insights and marketing effectiveness

    The future of insights and marketing effectiveness

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

    Read more about "The future of insights and marketing effectiveness"