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  1.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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  2.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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  3.    Marketing budgets under heavy scrutiny, WFA and Ebiquity research
    Media governance

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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  4.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

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  5.    Clients and Creativity
    Self-regulationCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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  6.    Marketing facing “worst-ever” talent crisis
    Media governanceMarketing capabilities

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

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  7.    Media’s got talent?

    Media’s got talent?

    This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

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  8.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  9.    Agency rosters face ongoing reform and revamps
    Agency managementAgency rostersOrganisation & structure

    Agency rosters face ongoing reform and revamps

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

    Read more about "Agency rosters face ongoing reform and revamps"
  10.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

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  11.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

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  12.    Explosive eCommerce growth drives need for improved brand and performance integration
    ChannelseCommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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