Posts about Reports & whitepapers

Related content

  1.    Heatmap relating to Youth & Child Safety Online
    Digital policyMarketing to childrenMarketing law

    Heatmap relating to Youth & Child Safety Online

    An overview of regulatory and non-regulatory initiatives on minors’ safety online

    Read more about "Heatmap relating to Youth & Child Safety Online"
  2.    System1: ‘Does LGBT+ Visibility Matter?’ research
    Diversity & Inclusion

    System1: ‘Does LGBT+ Visibility Matter?’ research

    The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

    Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"
  3.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  4.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  5.    EACA: ‘Creative Equality in Advertising 2024’ report
    Diversity & Inclusion

    EACA: ‘Creative Equality in Advertising 2024’ report

    The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…

    Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"
  6.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  7.    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  8.    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
    Media transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
  9.    Navigating the Complexity of Marketing Capability Measurement
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

    Read more about "Navigating the Complexity of Marketing Capability Measurement"
  10.    Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"
  11.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

    Read more about "Measuring Marketing Capability Impact"
  12.    In case you missed it… Powerful WFA content from Q1
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q1"