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Digital policyMarketing to childrenMarketing law
Heatmap relating to Youth & Child Safety Online
An overview of regulatory and non-regulatory initiatives on minors’ safety online
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Diversity & Inclusion
System1: ‘Does LGBT+ Visibility Matter?’ research
The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Geena Davis Institute: ‘The Power of Portrayal’ report
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Diversity & Inclusion
EACA: ‘Creative Equality in Advertising 2024’ report
The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
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Diversity & Inclusion
Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…
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Media transformation
Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…