ProgrammaticAgency rostersProductionMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
Alcohol marketingMarketing law
WFA’s response to WHO consultation (alcohol marketing)
WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
WFA Whitepaper on marketing and sustainability
How marketers can reconcile the consumption conundrum
European Commission plans to tackle green claims in advertising
An overview of WFA’s outreach on the European Commission’s green claims initiative.
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
Food marketingSelf-regulationMarketing to children
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
Marketing to childrenMarketing law
AVMSD transposition: State of play and key implications for advertisers
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
Digital policyFood marketingMarketing to childrenMarketing law
PAG Meeting Overview (September 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.
The endless possibilities of Computer Generated Imagery (CGI)
This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…