Food marketingSelf-regulationMarketing to children
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
Marketing to childrenMarketing law
AVMSD transposition: State of play and key implications for advertisers
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
Digital policyFood marketingMarketing to childrenMarketing law
PAG Meeting Overview (September 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.
The endless possibilities of Computer Generated Imagery (CGI)
This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
European Commission plans to tackle green claims in advertising
WFA has developed a brief summary of the European Commission’s plans to tackle false or misleading environmental claims,…
Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
Digital policyData collection & privacy
WFA launches world’s first guide on data ethics for brands
Designed to help advertisers ensure data practices respect consumer interestsMarketing operations
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.Organisation & structure
Emphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five yearsDigital policyMarketing lawData collection & privacy
Data Safety Benchmarking & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…