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Marketing procurement
Brands missing social opportunities of sponsorship
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Increasing e-commerce effectiveness in APAC with enablers
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Pitch Smart - A Study by MediaSense
MediaSense's global survey of 100+ media agency professionals
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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The Marketer's Forecast 2024
MediaLink's global annual survey of 400+ marketing leaders
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Marketing effectiveness
Improving creative effectiveness through in-flight optimisation
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
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Marketing effectiveness
Creating a Global Culture of Marketing Effectiveness
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…