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  1. The elements of digital transformation
    Reports & whitepapers
    19 February 2015
    Digital transformation

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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  2. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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