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  1.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  2.    Global eCommerce and Marketing - Delivering a Successful Strategy

    Global eCommerce and Marketing - Delivering a Successful Strategy

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
  3.    GARM Aggregated Measurement Report - May 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - May 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - May 2022"
  4.    The future of insights and marketing effectiveness

    The future of insights and marketing effectiveness

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

    Read more about "The future of insights and marketing effectiveness"
  5.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

    Read more about "The First 100 Days of a Marketing Capability Leader"
  6.    Media 2025 - Wave Five Research Findings 2022

    Media 2025 - Wave Five Research Findings 2022

    The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s…

    Read more about "Media 2025 - Wave Five Research Findings 2022"
  7.    Diversity: From Agency to Ads
    Diversity & Inclusion

    Diversity: From Agency to Ads

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

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  8.    Global Content Production 2021

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"
  9.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
  10.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  11.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
  12.    Data Safety in 2021: Benchmark & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety in 2021: Benchmark & Analysis"