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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Marketing procurement
Skills underpin the power of procurement
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Channels
Are you retail media ready?
Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
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Digital policyMarketing to childrenMarketing law
Policy tracker: youth and child safety online
An overview of regulatory and non-regulatory initiatives on minors’ safety online.
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Diversity & Inclusion
System1: ‘Does LGBT+ Visibility Matter?’ research
The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Geena Davis Institute: ‘The Power of Portrayal’ report
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Diversity & Inclusion
EACA: ‘Creative Equality in Advertising 2024’ report
The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
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Diversity & Inclusion
Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Media transformation
Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…