Posts about Social media marketing

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  1.    PAG meeting materials – November 2019, Brussels
    Digital policySelf-regulationGender & diversity

    PAG meeting materials – November 2019, Brussels

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019.

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  2.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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  3.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  4.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  5.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  6.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

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  7.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  8.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  9.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
  10.    Brand building in the age of social media

    Brand building in the age of social media

     

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  11.    Benchmark on the use of crowd-sourcing
    Marketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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  12.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks…

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