Posts about Social media marketing

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  1.    The EU Digital Services Act: what is it and why is it relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act: what is it and why is it relevant to advertisers?

    WFA has developed a brief summary of the Digital Services Act package which outlines why it is important for advertisers, alongside…

    Read more about "The EU Digital Services Act: what is it and why is it relevant to advertisers?"
  2.    Benchmark: Calculation methods for social media savings
    Agency remuneration & contractsMarketing procurement

    Benchmark: Calculation methods for social media savings

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  3.    Webinar+: TikTok’s approach to privacy and security
    Digital policyMarketing law

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  4.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  5.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  6.    WFA Influencer marketing survey
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  7.    PAG Meeting Overview (November 2019, Brussels)
    Digital policySelf-regulationGender & diversityData collection & privacy

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in…

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  8.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  9.    Sourcing Forum meeting overview (April 2019)
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"
  10.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  11.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  12.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"