Posts about eCommerce

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  1.    WFA Benchmark Results: Taking a Deeper Dive into Retail Media
    eCommerceRetail Media

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    Meeting overview and presentations from WFA’s Media Forum on the 27th of October

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  2.    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
    eCommerce

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Repositioning apps for Businesses in APAC. 

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  3.    China Forum (July 2022)
    eCommerceMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

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  4.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    eCommerceMarketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  5.    Explosive eCommerce growth drives need for improved brand and performance integration
    ChannelseCommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  6.    Global eCommerce and Marketing - Delivering a Successful Strategy
    eCommerce

    Global eCommerce and Marketing - Delivering a Successful Strategy

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

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  7.    Spotlight: A Brand's Guide to Retail Media
    eCommerceRetail Media

    Spotlight: A Brand's Guide to Retail Media

    Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…

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  8.    Spotlight: Social Commerce: Taking the high street to the social feed
    eCommerce

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

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  9.    The butterfly effect of global marketing transformation
    CreativityeCommerce

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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  10.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelseCommerceMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  11.    Guide to Ecommerce content production optimisation
    eCommerceMarketing procurement

    Guide to Ecommerce content production optimisation

    APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

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  12.    Benchmark: Global Category Management - E-commerce
    eCommerceMarketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

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