Related content
-
Increasing e-commerce effectiveness in APAC with enablers
Read more about "Increasing e-commerce effectiveness in APAC with enablers"Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
-
ChannelsOrganisation & structureMedia Forum Overview – Taking a Deeper Dive into Retail Media
Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"Meeting overview and agenda from the Media Forum on the 8th of June 2023.
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
-
Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"Repositioning apps for Businesses in APAC.
-
Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technologyChina Forum (July 2022)
Read more about "China Forum (July 2022)"Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
-
Marketing technologyMarketing technologyMarketing technologyMedia Forum APAC (June 2022) eCommerce in South-East Asia
Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
-
ChannelsExplosive eCommerce growth drives need for improved brand and performance integration
Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"eCommerce-focused multinationals are spending significantly more on performance ads than…
-
Global eCommerce and Marketing - Delivering a Successful Strategy
Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
-
Spotlight: A Brand's Guide to Retail Media
Read more about "Spotlight: A Brand's Guide to Retail Media"Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…
-
Spotlight: Social Commerce: Taking the high street to the social feed
Read more about "Spotlight: Social Commerce: Taking the high street to the social feed"How do you take High Street to the Social Feed?
-
CreativityThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…