ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Guide to Ecommerce content production optimisation
APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
Benchmark: Global Category Management - E-commerce
WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
Joint Business Statement on collective redress in view of European Parliament IMCO vote
This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO…
ChannelsAgency managementAgency review & pitchingMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
Agency managementMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.