Survey on Digital Transformation

Survey on Digital Transformation

Marketing Organisation & Strategy
1 minute read

The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

Article details

  • Author:WFA


  • The Digital Consultancy

Benchmarks & surveys
1 April 2015

This content is exclusively available for WFA members.

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